creative production
WHAT WE PRODUCE
From Strategy to Final Delivery Seamlessly Executed
Social Media Content & Management
We develop and execute monthly social media content calendars for healthcare clients across Instagram, Facebook, TikTok, and LinkedIn. Every piece of content is brand-aligned, medically accurate, and optimised for engagement — from educational posts and doctor spotlights to treatment showcases and patient testimonials. We handle 13–16 posts per month as standard, with full copywriting, design, and scheduling included
Video Production & Reels
Our X Log Production team delivers professional, cinematic healthcare video content — clinic walkthroughs, doctor authority videos, treatment explainers, patient testimonials, and short-form Reels. Every video is scripted, filmed, edited, and delivered ready to publish. We refine every detail from image quality and framing to lighting, pacing, and on-screen graphics to create content that keeps audiences engaged
Motion Graphics & Animated Content
We transform complex medical information into visually compelling animated content. From infographic-style treatment explainers to brand awareness animations and promotional countdown graphics — our motion design team crafts visuals that are memorable, shareable, and built for the scroll
Ad Creatives & Performance Design
Every ad creative we produce is designed with one objective in mind: conversion. Our graphic design team produced 256+ performance-optimised ads for healthcare clients in a recent campaign cycle — achieving an 11.36% CTR on Google and driving thousands of appointment inquiries across platforms
Photography & Mood Board Direction
First impressions matter. We provide professional clinic photography, product shoots, and art direction that establishes the visual tone of your brand. Our mood board process ensures every visual — from social media to print collateral — is intentional, consistent, and premium
AI-Powered Content & Scaling
For clinics that need high-volume content output, we integrate AI-assisted content production tools — allowing us to scale creative without sacrificing quality. This includes AI copywriting, image generation under brand guidelines, and automated localisation for Arabic and English markets
OUR PROCESS
How We Create Content That Performs
We learn your clinic's voice, audience, specialty, competitive positioning, and content goals before creating a single piece of content
We build a monthly content calendar mapped to treatment promotions, seasonal trends, patient journey stages, and platform-specific best practices
Our production team shoots, designs, animates, and edits all content — fully managed, fully branded, fully ready to publish
We publish on schedule, monitor engagement, and refine content direction monthly based on what's resonating with your specific audience
PROOF & RESULTS
Content That Gets Results — Not Just Likes
MSB’s content for Dallas Medical Center achieved a 27.19% video hold rate — well above the healthcare industry average — with 30,855 video plays and 70% of viewers taking immediate action (calling or visiting the clinic) after viewing the content
Healthcare-Native Design
Every creative is built with medical credibility in mind — no stock photo aesthetics, no generic health imagery
256+ Ads Produced
In a single client campaign cycle — with full performance tracking on every creative variant
Arabic & English Content
We produce content natively in both Arabic and English to reach the full UAE patient demographic
In-House Production Team
Our creative production team manages the full process — from concept development and scripting to filming, editing, and final delivery — ensuring consistent quality at every stage
Frequently Asked Questions
Our standard package includes 13–16 posts per month per platform, including static graphics, video content, and stories. Custom volumes can be arranged based on your content needs
Yes. We produce content natively in both Arabic and English, with our in-house bilingual copy and design team ensuring cultural relevance and linguistic accuracy for UAE and GCC audiences
Yes. Our X Log Production team conducts on-site shoots at your clinic for doctor videos, patient testimonials, clinic tours, and treatment demonstrations across the UAE