Performance Marketing
Fill Your Schedule With High-Quality Patients — Every Single Month
Generic advertising wastes budgets and delivers the wrong people. MSB’s healthcare performance marketing system is engineered to reach patients who are actively searching for exactly what you offer — and convert them into confirmed, booked appointments
WHAT WE OFFER
Every Channel. Every Platform. One Goal: More Patients
Google Search Ads (PPC)
We position your clinic at the top of Google when patients search for the treatments you provide. Every campaign is built with healthcare-specific keyword targeting, negative keyword filters, and call/appointment tracking that connects ad spend directly to booked consultations
Meta Ads — Facebook & Instagram
Reach patients by location, age, health interests, and life stage before they even begin searching. We design scroll-stopping healthcare creatives, build segmented custom audiences, and run split-tested campaigns across Facebook and Instagram that move patients from awareness into your booking flow
TikTok & Short-Form Video Advertising
Healthcare content performs exceptionally well on TikTok and Instagram Reels. We produce and distribute native-style video ads that educate, build trust, and drive consultation bookings — reaching a younger, highly engaged patient demographic that traditional platforms often miss
WhatsApp Marketing & Retargeting
WhatsApp is the preferred communication channel for patients across the UAE and GCC. We build WhatsApp-first campaign flows, abandoned lead follow-up sequences, and retargeting campaigns that recapture patients who showed interest but didn’t book — at a fraction of the cost of new acquisition
Email Marketing & Patient Retention
Your existing patient database is your most underutilised growth asset. We build automated email sequences that re-activate dormant patients, promote new service lines, request reviews at the right moment, and keep your clinic top-of-mind between appointments — turning one-time patients into loyal advocates
Patient Acquisition Funnels & CRM Automation
From the first ad impression to the confirmed appointment: we design, build, and optimise full patient acquisition funnels — including dedicated landing pages, multi-step forms, automated WhatsApp and email follow-up sequences, CRM integration, and real-time tracking dashboards — so no lead falls through the cracks
OUR PROCESS
How MSB Builds Your Patient Acquisition Engine
We analyse your current digital presence, competitor landscape, patient demographics, and top-performing service lines before a single dirham of ad spend is committed
We design your full campaign structure — platforms, budgets, audience targeting, creative direction, ad copy, landing pages, and tracking setup — all tailored to your specialty and location
Campaigns go live with full tracking active. We monitor performance daily, making data-led adjustments to maximise appointment volume and minimise cost per acquisition
Clear monthly reports show exactly how many leads, calls, WhatsApp conversations, and confirmed
PROOF & RESULTS
What MSB Delivered for Healthcare Clients in the UAE
In a 6-month campaign for leading healthcare provider in the UAE, MSB generated 12,000+ total leads across Google, WhatsApp, Instagram, and direct calls — achieving a 38% local market share and reducing the cost per appointment conversion to AED 28.86. For Dallas Medical Center, approximately 70% of leads took immediate action by calling or visiting the clinic directly after seeing MSB-produced ad creative
Why Choose MSB?
Healthcare Ad Compliance
We understand UAE DHA advertising guidelines, Meta health claim policies, and Google healthcare ad restrictions — every campaign is compliant
Call & Appointment Tracking
We track the full funnel — impressions, clicks, calls, WhatsApp starts, form fills, and confirmed bookings — tied to real revenue impact
No Lock-In Contracts
We earn your continued business through results, not long-term contract lock-ins. Our focus is on delivering measurable growth, transparent communication
Cross-Platform Optimisation
Budget is continuously shifted toward the highest-performing channels based on live data, not assumptions to maximize campaign performance ROI
Frequently Asked Questions
We work with clinics across a range of budget sizes. Minimum recommended monthly ad spend for meaningful results in the UAE healthcare market is typically AED 5,000–10,000, though this varies by specialty and location. We will advise based on your specific goals
Most healthcare campaigns begin generating leads within the first 7–14 days of launch. Peak performance is typically reached after 4–6 weeks of optimisation
Yes. Our creative production team handles all ad visuals, video content, copy, and landing pages. Everything is produced in-house for healthcare clients